More on the head butt around the world

I wonder for the reasons why we're still talking about Zidane's headbutt in the States, since I doubt that many people watched the World Cup final here. But that moment was perfect for an audience reared on the violence of American spectator sports like football, it really defined the game in a nano-second. However, as most Americans don't watch soccer at all, and as I said before, probably weren't sitting at home cheering on either Italy or France, why should they care if Zidane "disgraced" himself in the last two minutes of his career? What the American audience sees is something very unAmerican, as defined by our ideals of sportsmanship. But what they also see is a reason to not be very good internationally at soccer. A way of showing that it's not us, but the game, perhaps?